Desperation Cheese Tactics

March 9th, 2010

This is Like Washing Q-Tips and Re-using Them

Today’s exciting food experiment: cheese dicing.

My church has no slicer. When I told them they could get a good used one for $200-$300, it seemed like they were about to go for it. Then they decided they wanted a new one. Those run $2100. So instead of having a used slicer we can put to work, we are looking forward to having a new slicer at some far-off point in the future.

The problem with having no slicer is that we have to pay for sliced and shredded cheese, which is more expensive and somewhat less tasty than loaf cheese. GFS charges $4.00 per pound for sliced provolone and $2.85 for loaf provolone. I don’t know if Costco charges different prices for sliced and shredded mozzarella.

Yesterday I decided to buy a loaf of provolone and dice it with a cleaver, while running a timer. It turns out it takes 20 minutes to dice a six-pound loaf of cheese. In case you wondered. That includes bagging and cleanup.

Slicing would take three minutes, I’m guessing. You could slice two months’ worth of cheese in hour or two and only have to clean the slicer once.

I suppose that as a dedicated Servant Leader (our church likes this term better than “volunteer”), I could buy cheese once a week and spend an hour and a half dicing and bagging it at home. There is no way I can do this at church, while dealing with pizza demands.

Given the huge cost difference between new and used slicers, I think we should go used. If we burn through ten slicers in five years, we’ll have spent the cost of one new one. And we won’t burn through them that fast unless we buy lame brands. In the meantime, the savings would pay for a new (used) slicer about every 600 pies, or once every 5 months. Faster, if we start using sliced toppings.

A new slicer would take four years to pay for itself, but it would last thirty years.

Here’s what I’m thinking. We’re going to continue buying sliced cheese until something gives.

I bought Bouncer flour at GFS. It comes in smaller bags than Golden Tiger, it’s slightly cheaper, and pizza chefs like it. I doubt I’ll be able to tell the difference. The nearest GFS sells Bouncer, Golden Tiger, All Trumps, and Primo Gusto. Rumor has it that Bouncer and Primo Gusto (the house brand at GFS) are the same thing.

I have to be at church at 4:30 today to get ready for tonight’s service. I have to sell at least 20 pies. It’s my mission in life at this point.

6 Comments »

Pizza Math Continues

March 8th, 2010

I Need a Diesel Mixer

I can’t help fiddling with pizza-production methods, in order to make things work more smoothly at my church.

Today I did some calculations and came up with a recipe for about 220 ounces of sauce. That will knock twenty minutes out of a typical day.

I wanted to find out what size mixer I would need to make dough using an entire 25-pound bag of flour. The answer? In a vertical cutter mixer, 40 quarts. In a planetary mixer, 60 quarts. A good used planetary mixer runs $3500. Used vertical cutter mixers are hard to find.

It turns out Bosch makes a very good bargain for pizza chefs. The Bosch Universal Plus mixer with a stainless bowl will allow me to make dough for 14 pizzas at once. It will take nearly nine pounds of flour. That’s not too bad, for the $440 price. That would get me down to two batches of dough per day, which beats eleven.

I’m not sure why anyone buys a Kitchenaid mixer. I wouldn’t touch one with a ten-foot calzone. The capacity is low. They’re not durable. They’re messy. I don’t get it.

A dough sheeter would be great. I could fire the dough into it, mash it into oiled pans, and be done with it until it was time to bake. I just need to find one that costs under a hundred dollars. Hey, maybe if I plant some magic beans, they’ll grow into one.

I suppose I could get clever and glue a 9 by 12 frame to a plastic cutting board, dump the dough into it, and roll it out until it more or less fit. That would save time.

I don’t want to lose the hand-forming. I just want to reduce it to a minimum. It doesn’t matter what shape the dough is when it begins to rise. If it’s nearly the shape of a pizza, it will make the job go faster, and it won’t hurt the quality. It would probably improve the dough by reducing the mashing and trauma.

My cheese frustrations continue. I might go ahead and buy a loaf of provolone and see how hard dicing it is. If I can do it in half an hour at home, it will obviate the need for a slicer, and I’ll be able to use cheap cheese from now on. I may also make a pie using only provolone.

I want to start cranking out thin pizza, but unless someone shows up to help, it will never happen.

Last night my old man took me out for dinner, and he said it sounded like it would not be possible to turn the cafe into a serious business. It’s hard to make people think about money when their big goal is saving souls. He thinks I should learn what I can and then open a place.

The pizzeria I visited turned me off because they said they grossed $600-$700 on a typical day. I thought that represented a lot of work and very little money. Now I realize their business was slow. That figure probably represents 40-50 pizzas. I churned out over 20 by myself, with bad equipment. With decent equipment, one cook could easily do 60 pies a day.

That little shop should have been able to produce 24 pies an hour, more or less.

Let’s see. Say I do 24 pies an hour, and the food cost per pie is $3.00, and I sell them for and average of $13.00 (more like $14.00 in practice). That gives me $240.00 per hour to pay for rent, gas, power, and so on. A place with a more realistic floor plan would be able to make 72 pies per hour, so $720.00. Surely a decent place with two full-size double ovens could make $3000 per eight-hour day above food costs, before talking about toppings and soda. That’s over $70,000 per month. You would think it would be possible to make a living.

Whoops, I’m wrong. Their oven holds 12 large pizzas, so figure 48 pies an hour, at full tilt. Two of the larger ovens will do 128 an hour. So you would think you could do maybe $5000 per day, after food costs, if your pizza was good enough to attract customers. Did I misplace a decimal somewhere? Seems like you should be able to survive.

I must be underestimating the impact of the slow hours.

Tomorrow night I cook again. I’m going to do my best to be ready to produce 20 pies over the course of one service. I’ll experiment with the provolone, and I’ll get a container suitable for the big cheese recipe, and we’ll see if things speed up. Maybe I can get them to round up an assistant to spread the cheese.

Better head to GFS.

14 Comments »

Pizza Magnate

March 7th, 2010

Volume Volume Volume

I just made about five million pizzas.

I arrived at church this morning at 7:30, and I quit working at around 3:30. I am not sure how many pizzas I actually made. I couldn’t keep up with demand, but then I’m pretty slow.

Judging by mozzarella usage, I made 22 pies. But that sounds high.

I weigh the mozzarella, and I use 7.5 ounces per pie, and I went through over ten pounds.

Anyway, it was easily the most hideous spectacle that has ever been witnessed. Pies were all over the place. Cheese was airborne during much of the day. Fans peeked in to gawk at me. I brought two pies out, and some kid said, “Now that’s what I’m TALKIN’ ’bout! God BLESS you, sir!”

I need a pizza Renfield, to spread cheese and eat spiders. Mostly the cheese thing. Spiders haven’t been a problem.

Even if his name isn’t Renfield, I need an assistant. It’s out of control. And we need a 30-quart mixer, because making dough 58 times in a 5-quart mixer is killing me.

My methods are getting more streamlined. I measure the flour and water to the gram now, and I put the water and yeast mix in the bowl before the flour. That reduces the dry stuff that ends up in the bottom of the bowl, and it makes things mix better and more predictably.

Here, let me give you a present: 580 grams flour, 340 grams water (with 1 teaspoon yeast per cup added), 2 teaspoons salt, 2 teaspoons pepper. That should be nearly 100% reliable, if you use flour like mine. I’m using Golden Tiger high-gluten flour, so I guess any bread flour will be pretty close.

Do I recommend Golden Tiger flour? No, because it seems like every flour makes good pizza. But Golden Tiger works.

If we sold 19 or 20 pizzas today, which should be about right, the church made at least $200. Net. Okay, net not including electricity and gas, but work with me here. I’m talking food cost. If we could get people to come into that cafe every day the church is open, we could bring in $50,000 per year. That’s certainly more than I intend to donate. It’s worth the effort.

If I keep this up, I should be able to make the church $15,000 per year on our current schedule. They need to get with it.

They were trying to discourage me from making more pizza toward the end, because the people who work in the cafe like to clean up and get home early. But I knew the pies would sell. I told Pastor Marcus I “guaranteed” it, although that was a huge lie, because if they hadn’t sold, I would have just dumped the dough in the trash. I had unbaked crusts for three pies left over at the end, and I said a prayer that someone would take them, and one of my armorbearer buddies called and said they needed three pies. Then a fourth guy showed up and said he wanted one, and he was SOL.

Late in the day, I pointed out that we had made a three-figure sum, and that if I had to throw out two entire pies with pepperoni, it would amount to six or seven bucks. But if we sold them, it would be twenty to twenty-four bucks for the church.

It’s hard to make Christians think in terms of capitalism. I think I’m the only person there who cares at all if the place makes money.

The pizzeria I looked at grossed something like $700 per day. That means they sold maybe two and a half times the pizza I sold today, using a huge mixer and a bona fide oven, without a bunch of people getting in the way and selling other stuff and socializing the way they do at church. That place was probably open twelve hours a day. We ran five and a half hours today, and most of the last hour was dead time, and we only had one person making pizza, using pretty bad equipment. This is not that hard. I was there for two and a half hours getting ready, but that time would be greatly reduced if we had the right equipment.

If I had a real mixer, I could make dough once a day. I could work the yeast amount out so I could make the dough days in advance. If I could do that, I’d kill half of the work. Today I had to make two-pizza batches, what, eleven times? Insane. And every time, I had to wash my hands over and over, because I was doing repetitous jobs involving flour and oil. With a real mixer and a dough sheeter, I could fire out twenty-five pizzas at a shot, dump the doughs in oiled pans, and stack them on racks to rise. I’d only have to touch the dough once, so I wouldn’t spend an hour and a half a day washing my hands. Little things like this add up.

I also had to make sauce, which is a pain. From now on, I’m making one huge batch a week. It keeps forever. It’s stupid to make 75-ounce batches the way I’ve been doing. The sauce cans hold 107 ounces, so from now on, I’ll do 200-ounce batches. Each one will use a whole can.

I bought a huge can of cheap Berio olive oil and I got a 2-liter squeeze bottle, like the ones athletes drink from. Now I have no oil mess to deal with. I used to pour oil out of a jug, dripping all over the kitchen. That’s behind me.

I need a wall clock. The church will never get around to buying one. For three bucks, I can actually know what time it is, instead of guessing when a service is going to end and a giant crowd is going to hammer the cafe. As it is now, I have to remember to fish out my cell phone and check. That’s fun, when I have pepperoni grease on my hands. I could wear a watch, but clocks are better, especially when you’re working with a big mixer that can break bones.

I bought the church a decent kitchen timer. The one we had refused to stick to anything; the magnet was pathetic. I could never read it. And the alarm was horrible, and the controls were counterintuitive. Now I have one I can stick to the stainless steel wall by the convection oven.

This is all tremendous fun. I hope it will make money for the church, or that it will make money for me if I can’t get them to take it seriously.

I better call Mike and make him eat his liver.

I am a good friend.

13 Comments »

More Scientifical Research

March 5th, 2010

Cheese Blend Fail

I made another experimental Sicilian pizza today, with around 75% Grande Cheddar Blend and 25% Grande East Coast Blend. I was hoping it would have the baking qualities of Grande Cheese, with more flavor than the East Coast Blend.

The verdict: I can barely taste the cheese. I thought pure Cheddar Blend was sour when I put it on a thin pizza, but on a Sicilian, it tastes like water.

There is nothing wrong with Grande cheese. No one questions the quality. But it’s not working for me yet. I still have to try their 50/50 mozzarella/provolone blend.

Pizza is amazing. Before an experimental pie goes into the oven, I always think I know how it will taste, and I’m wrong all the time. No other food is like that. It makes me realize how blessed I am to have a couple of recipes that work perfectly. I could have spent another five years making bad pizza.

I think I’m going to quit using the food processor at home. Non-kneaded dough is superior to food processor dough, in my opinion. The food processor is so fast, it can be hard to mix the dough just enough but not too much. Now that I’m weighing stuff to the nearest gram, I should be able to make dough with a wooden spoon and a bowl. It’s very easy to adjust ingredient amounts when you use a food processor, but with other methods, it’s a pain. When you have the amounts nailed down in advance, however, you can blend your ingredients with confidence regardless of the method.

I’m pretty sure.

The Grande rep says he’ll drop off some 50/50 when he gets his hands on it. After that, the Grande trials will be done, and it will be time to get started on Sysco cheese.

1 Comment »

Lark

March 5th, 2010

I are a Historian

Today I had a moment of boredom and decided to create a Blogspot blog documenting the evil things George Bush continues to do. I predict this will last about three weeks, but I am enjoying it so far. Feel free to send submissions.

I know Blame Bush does something similar, but they never update, and they wander off on non-Bush tangents.

Check out Stuff Bush Did.

2 Comments »

Lower Your Weapon While I Practice my Breath Control

March 5th, 2010

Time Out, Mr. Burglar

Today I got some comments about point-shooting, which is the practice of shooting a gun without using the sights.

Gun nuts generally frown on point-shooting. They have solid reasons. If you’re in trouble, and you have an opportunity to use your sights and squeeze off carefully aimed rounds using the same skills you use at a gun range, you should do so. That’s my opinion, anyway. You can’t beat the sights when it comes to accuracy.

Here is the problem. You won’t get that opportunity. Criminals are crummy targets. Criminals shoot back, they move, and they don’t give you time to aim. They’re very inconsiderate when it comes to providing you with good lighting, too. If you need to use your gun, you may not even be able to see your sights, let alone use them.

So imagine yourself in a dark place (like your home) with an armed idiot coming at you from fifteen feet away. Seriously now, are you going to assume a modified Weaver stance, take a deep breath and let half of it out, line the top of the front sight up with the center of mass (taking care to let the target blur while the sight remains in focus) and carefully squeeze the trigger?

Please. This has never happened in the history of mankind.

First, you’ll probably forget where your gun is. Then you’ll forget where the safety is. By the time you have your gun ready to shoot and you’re trying to aim, you’re full of cheap FMJ .38 Special ammunition fired by the idiot, who has never been to a gun range and who is holding his gun sideways like they do on TV.

Now, what if you’ve been practicing your point-shooting, and you carry a gun like a Glock which is always ready to fire? A long gun is better, but let’s say it’s in the next room.

Draw. Point. BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG. Reach for spare magazine, if necessary. Try to avoid getting criminal’s blood on your new shoes.

Call me crazy. It just sounds better to me.

When I was a kid, my cousin and I used to drive around in my car, shooting signs. I realize this was stupid. It was bad enough when we used his Crosman pellet pistol, but we also used a .22 rifle. While the car was moving. I actually shot signs while in the driver’s seat, while most of my body was hanging out the window and my cousin was steering.

We used to shoot mile-marker signs with the pellet pistol, with no hope of aiming. We held the gun with one hand. We almost always hit the signs. A mile-marker sign is smaller than a human torso, and a smoothbore pellet pistol is less accurate than a rifled firearm.

Granted, a pellet pistol has no recoil. Placing a second pistol shot would be harder with a real gun. But what about that first shot? No difference. And what if you’re shooting a low-recoil pistol, like that nutty Herstal thing that has all the hippies scared? Combined with point-shooting skills, that may be the ultimate personal defense handgun.

I remember standing by the side of the road with my cousin’s pellet gun, by a tall streetlight. I guess it was forty or fifty feet tall. I raised the pistol and fired at the light globe without aiming. PING. Nailed it. Expected to. I’m fairly sure I never used the sights on that thing, but it didn’t matter. I knew what I could hit and what I could not.

Maybe we shot it so well because we didn’t know we weren’t supposed to be able to do it. Being ignorant kids, we learned a lot of our marksmanship standards from cowboy movies. If Clint Eastwood could make a can dance up the road while shooting from the hip, why, we could, too! If we had known point-shooting didn’t work, we probably wouldn’t have been as good at it as we were.

I think the skills we learn at gun ranges are a lot like the languages we learn in high school. I won prizes in high school French, but I could not understand real French people very well. They broke the rules! They used slang, too! That wasn’t fair! Here in Miami, Cubans speak Spanish as if they have marbles in their mouths. No high school teacher will prepare you for that. And the things you learn about pistol shooting at gun ranges will not prepare you all that well for encounters with criminals.

I’ve read a lot of stories in the NRA’s “Armed Citizen” magazine feature. I’ve noticed two repeating themes. First, in many encounters, everyone misses. Second, in many encounters in which the victim prevails, the victim still gets shot. That’s no good. One shot can blind you or sterilize you or paralyze you. One shot can cost you an arm. You want to end the encounter before that happens.

You want to be able to shoot accurately and quickly, and you want to be able to hit the criminal with a large number of shots, because there is a huge difference between a mortal wound and a wound that prevents a criminal from harming you. You can shoot a burglar through the heart and still be killed by a blow from a rolling pin he took off your kitchen counter. You want to empty your magazine into him; shoot horizontally until you have to shoot downward because he’s on the ground. When you pull the trigger and hear a click, you know you’re done.

The last time I went to the range, I shot round after round into a hole the size of a golf ball. The leader of my church’s armorbearers was a few booths down, shooting into a much wider area. But he was shooting three shots quickly. Two in the chest and one in the head. I was shooting slowly. I started shooting his way (which is not allowed at the range I usually use), and my groups opened up by several inches. And that was at seven measly yards. It became obvious to me that practicing for ideal circumstances was stupid.

If I practice point-shooting, there will be no down side. I’ll still be able to use the sights when circumstances permit it, but I’ll also have a skill that allows me to get by without them. I see no reason not to do it. It’s all plus and no minus. The only problem I foresee is that if I do it with a pistol, I’ll have to carry the same gun all the time, because different pistols point differently.

As for point-shooting with a long gun, I think it’s probably a fine idea at household distances, when you’re using a weapon with limited recoil. The longer a weapon is, the easier point-shooting is, until recoil becomes a factor. Pick up a rifle and stand across the room from a chair and point the rifle at the chair, while holding it shouldered. Seriously now, are you worried about missing? I’d be much more worried about being shot while trying to find the front sight. And if recoil makes a second shot harder when point-shooting, it will be even worse when you’re trying to locate the sight after a loud blast and a bright flash.

If you point-shoot a long gun from the shoulder, you should have ample accuracy for hitting a human target at fifty feet. If you can’t hit a man that way, the sights probably won’t help you.

Here’s what I think should happen, should I be the victim of an armed home invader. I pick up a semi-automatic shotgun or a semi-automatic rifle which is ready to fire. I turn on the laser and strobing flashlight. I point the gun at the criminal and pull the trigger over and over until he falls. Then I retreat to a safe place and call the police. If I can manage to remember to do that short list of things under that type of stress, I’ll consider myself very lucky.

When Richard Marcinko ran SEAL Team Six, he made his men practice point-shooting, with tons of ammunition. If it’s a good idea for a Navy SEAL, it’s probably a good idea for anyone.

16 Comments »

David Had Nothing on This Dude

March 4th, 2010

Cain’t Touch Dis

I like my church because I can feel God’s presence there, because so many people there are on fire for God, and because it’s flat-out weird.

Check out the newest link on my blogroll: G. Money Wilkerson.

Do not miss the Youtube clip.

4 Comments »

Goodies From the Holy Land

March 4th, 2010

Freeze, Heathen

Second cup of coffee, second blog post.

Today I found out that some items I ordered from Israeli-weapons.com are on the way. I can’t wait. I wanted to keep my Vz58 stock, with the weird old plastic-and-wood furniture, but it turned out it was not practical, so I ordered some stuff to help me mount a laser and flashlight properly.

I have a polymer foregrip on the way, plus two pistol grips, front and rear. The front grip has an incorporated flashlight mount. I also ordered a laser mount. This combination should enable me to operate the light and laser without taking my hands off the pistol grips. Because my gun is a folder, I may be able to hold it at hip height while shooting, which would be a huge advantage indoors.

Shooting a folded rifle is generally considered to be a stupid idea. You can’t use the sights. But does that matter when you’re a civilian protecting your house? The distances you’ll be working with will never reach a hundred feet, so it seems like a laser should be more than adequate. And you can’t see ordinary rifle sights in the dark anyway.

I don’t think recoil would be an issue. The Vz58’s recoil is not all that bad. Not to me, anyway. I need to find a permissive gun range so I can find out.

One of the most notorious Internet videos features a police officer being shot over and over by a man holding an M1 carbine at hip level, without a laser. By the time he shouldered the rifle and used the sights, he had already won the gunfight. But he did use the sights in the end. Does that mean shooting a folded long gun is a bad idea? Can’t tell unless I get a chance to try it. It’s a bummer, living in a place where I can’t walk outside and start shooting.

I used to shoot from the hip all the time, and I had no problem hitting things, but I was using BB guns and video game guns. Not a great way to test the theory.

When this junk arrives, I’ll have to sit down and do a parts count and make sure I’m not violating federal law.

I decided not to get a pistol grip with a built-in bipod. This is a pretty neat invention, but in a self-defense situation, how likely are you to shoot from a prone position? The flashlight mount seemed like a better choice.

I haven’t been able to shoot my long guns folded, but I’ve been able to use my lasers, and guess what? They work. If the dot is on the bad guy when you pull the trigger, he’s going to get shot. People criticize lasers, but I’ve seen all sorts of shootout videos on the web, and I’ve noticed that virtually every shooter misses over and over, and that they often don’t use their sights. I don’t see how a laser can be anything but helpful. The sights will still be there, if you get a chance to use them. When an armed idiot is in your house threatening your safety, the shooting will probably last less than ten seconds. I think you want a system that will give you the best possible chance of hitting something other than the ceiling during that time. To me, that means a laser.

I really like 7.62 x 39mm for self-defense. The meanest pistol on earth has puny stopping power in comparison, and pistols are harder to aim, and my rifle holds 30 rounds. What’s not to love? I like the 12-gauge better, but it has more recoil, and the magazines are smaller.

Last night I was the guy who accompanied my church’s ushers when they counted up the offering. I realized what a big responsibility this is, and what the risks are. You’re in a locked room with a steel door that’s hard to force open but easy to shoot through, and you don’t know what’s happening outside. They need a camera in there, to film people who approach the door.

We’re working on security training. Might as well know what we’re doing.

I think somebody in the church should always have access to a long gun. Pistols are fun, but they seem pretty pathetic in real-life shootouts. It seems like a pistol’s usefulness decreases as the suddenness of the encounter increases. If you can lie in wait with your pistol drawn, great, but if you have to yank it out in a hurry, the likelihood of missing seems to go up fast.

Famed church defender Jeanne Assam worked a near-miracle when she shot an armed intruder repeatedly from a distance of over sixty feet. At that range (or a fifth of it), most people armed with pistols would miss. Even more amazing: the guy she disabled was using a Bushmaster. If some crazed doofus shows up at your church with a rifle or shotgun, you don’t want to be fifty feet or fifty yards away, holding a Glock with a 3″ barrel. It’s great that Jeanne Assam succeeded, but it’s almost always better to be the guy with the rifle.

It sounds silly to talk about weapons and church, but before Jeanne Assam put him down, Matthew Murray killed two people and shot three more. Defensive weapons are only silly until you need them. And if you never need them, what have you lost by buying them? A few hundred bucks. You can’t even treat a minor gunshot wound for that kind of money. And they don’t hurt anyone while they’re sitting in storage. As we all know, guns don’t actually kill people.

The main reason for carrying isn’t to be a cop wannabe who waves a pistol and orders people around; it’s self-defense, just like it would be in your living room. But in any big church, some members will have the training to use guns to defend others, and they ought to have the tools they need.

I look forward to putting this stuff on my rifle and taking a trip to the range.

Last night, the leader of my church’s armorbearers called on me to say the prayer at the end of the evening. I was totally flustered, but I managed to put in a reference I thought was helpful.

Over the last few months, I’ve often asked for guidance as to which scriptures to read, and over and over, I hear “Nehemiah.” A few days ago, I picked up my Bible at the start of the day, and it fell open to the first page of Nehemiah.

What did Nehemiah do? He rebuilt Jerusalem. He rebuilt the temple and the city walls. His enemies tried to kill him, and they also wanted to kill the people who helped him. So Nehemiah and his helpers developed a habit of working with one hand and holding a sword in the other. Last night, I prayed that the armorbearers would be like Nehemiah and his friends, building God’s house while remaining ready to defend his people and keep them safe.

On the way home, a thought occurred to me. “The sword of the Spirit, like any sword, only works when carried on the person.” I think we should be armed physically, as Nehemiah and his friends were, but they were probably also intended to be spiritual examples. If you don’t learn scripture, how can you think you have the sword of the Spirit? As I see it, the sword of the Spirit only exists in two forms: the written word of God, and the things the Holy Spirit says through us today, through the spiritual gifts. If you don’t know the written word of God, you’re missing a big part of your armament.

Nehemiah carried his sword with him, like an extension of himself. We should carry God’s word in our minds, so it’s always ready to use. It’s the best concealed weapon you can have, and it doesn’t require a permit. Yet.

My advice: load your magazines. Memorize scripture during lulls in battle, so you’ll have it ready when your enemy comes calling.

8 Comments »

Pie on Hold

March 4th, 2010

New Book Idea

I’ve been thinking about the pizza joint I checked out yesterday. It’s an interesting deal, but I doubt it will get any takers. It will probably be available a month from now, for nothing, to anyone who will take over the lease.

The place is so small, the number of pizzas it can produce is limited. The owner said a really good daily gross was a thousand dollars. So if it ran full-tilt every day, it would bring in, what, three hundred grand? It has been suggested to me that I might net 10%, and if that’s true, I’m looking at $30K per year. Yow.

If I had a college-age son, this would be a great project. I could turn him loose with this place and tell him he had a year to make it work. I think that would be a better education (and cheaper) than ten years at a university. But for a middle-aged guy with other fish to fry, it’s not a great move.

I have an idea for a Christian book, so maybe I should put this pizza thing on the shelf for a while. It has occurred to me that one of the biggest problems with Christian books is that they’re extremely vague. They say things like, “Stand on God’s word!”, and, “God is holy, so you be holy!” What do these things MEAN? Imagine yourself as a beginning Christian. The stuff you would find in many Christian books would sound like gibberish.

What if someone wrote a book that was clearer and better organized, without strange Christianese phrases obfuscating the meaning? “This is the story the Bible presents, reduced to basics.” “These are the things you need to do, in order to live a blessed life and experience God’s power.” Nobody writes that way. Christian authors tend to have the same problem mathematicians and physicists have when they write books. Without realizing it, they write in a way that only works for people who already know what they know. I know people have tried to provide help for new Christians, but they’ve been very ineffective.

I used to dream of writing physics texts in plain English. Understanding the writing of physicists is harder, for bright students, than understanding physics itself. I never fulfilled that dream, but maybe I can do the same thing for Christianity.

You can write five thousand words and give new converts everything they need to know, to put a solid foundation under their efforts. But no one does that. Instead, they write stuff that only makes sense to people who are already knowledgeable.

Of course, some people would disagree with what I wrote. But if that was a problem worthy of consideration, how would it be possible for anyone to write a Christian book?

God has a long history of providing us with knowledge in a non-sequential and encrypted way. Our job has been to understand it through the revelation power of the Holy Spirit, and then to present it to each other in a more digestible way. My project would be a prime example of the way this process works.

I wanted to write books for my church, but they’re just too busy, and I can’t wait any longer. Maybe they’ll eventually find time, but while they’re doing other things, I should get busy with my own work.

9 Comments »

Pizza Expedition

March 3rd, 2010

Intriguing Rathole

I made pizza at church last night. Every Tuesday, they have a big youth-oriented (i.e. “musically loud and annoying”) service, so I was called in to do my thing. I should add that it was a fantastic service, apart from the pain it caused my middle-aged ears.

I made a total of 14 pies, and of course, after they were gone, somebody wanted one. We should have unloaded 18.

I bought a slice for myself; I was starving. I still can’t believe how good this stuff is. Most Sicilian is like wet bricks. Mine is so light it practically floats.

People kept coming in to the kitchen to view the freak of nature who made the pizza. They could not believe it was made from scratch. One girl keeps asking me for tips on making it. I told her my cheesecake was even better, and she asked if I had a son about seventeen years old, so she could marry him.

This morning I checked out the $20,000 pizzeria from Craigslist. It’s a former Jerry & Joes. It makes a Domino’s look like Mama Leone’s. I’d guess the square footage is about 600. Seriously.

Jerry & Joes is a small chain. I’ve only had their pizza once, about ten years ago. It was actually pretty good. They claim they use real cheese.

The place is a real rathole, which makes it all the more tempting. One person could run this place solo. I could open up, limit myself to the lunch crowd, and sell pies four hours a day. If it looked promising, hire lackeys and extend the hours. If not, close the business permanently when I get bored.

The oven is an old Blodgett. It holds six 16″ pies or eight 14″ pies. It goes to 650°, so it will satisfy my temperature needs. The stones are cracked; I don’t know if that matters.

They have a three-door wall refrigerator about nine feet long and seven feet tall, plus a home fridge in a corner. They have two stainless prep tables, plus a three-door refrigerated prep center. The mixer is an ancient Hoover that will accept 22 pounds of flour. That’s irritating, since the smallest commercial bags are 25 pounds.

There is no range, so if I made garlic rolls, I’d have to prepare the sauce at home. Not a major issue. I could make a few gallons at one weekly session and refrigerate it.

The kitchen is pretty filthy, and it’s not what you would call aesthetically pleasing. The tile is messed up. The suspended ceiling is grubby. The whole place needs a good scrubbing. The owner left the coolers full of rotting stuff. That will start smelling nice in a few more days. I’m surprised it doesn’t reek already.

The shop is divided into two areas. The outer area is about ten feet by twelve, and it has a counter and two small tables. The rest is kitchen and staff bathroom. One nice thing about this place is that there is no way for diners to see the beat-up kitchen in any detail. Pretty up the outer area, and you have a fine dining experience. The rear part has to be clean, but it doesn’t have to be cute.

I found the real poop on the lease. The owner’s son speaks English, and he gave me the lowdown. The rent is $975, and it can’t go up, because there are seven years left on the lease. They considered that a selling point. I consider it a negative. Commercial rents are going down, and it’s hard to find tenants. If I take this place, I’m stuck with that lease. I guess I can incorporate and skip out if the business fails, but that seems lame. I suppose it isn’t, though. The whole point of incorporation is to limit liability and encourage people to run businesses without risking their personal wealth.

Here’s how I see it. It’s not worth $20K. The only value comes from the equipment and the community’s knowledge that pizza can be found at this location. I don’t get their recipes. I don’t get franchise support. I don’t get the benefit of their reputation. I have to buy into what may well be a sucker lease. I think this place would be a good buy at maybe $5K, assuming everything runs and that there is some way to avoid getting hooked on the lease.

This is a lot of fun, but I also have an idea for a Christian book, so maybe good judgment will win the day, and I’ll be satisfied making pizzas at church.

For a while now, I’ve felt as though I were on rails, traveling toward pizzeria ownership. I wondered if God was in it, because so many strange pizza-related things were happening. Maybe he’s behind this, but maybe he’s not, and if he’s not, it’s a very stupid idea. I’m going to try hard to determine his will and follow it, regardless of where that leads.

Like Psalm 127 says, “Except the Lord build the house, they labor in vain that build it: except the Lord keep the city, the watchman waketh but in vain.” I don’t want to get involved with any more activities that God will not bless and cause to succeed.

6 Comments »

Get Thee Behind me, Papa John

March 2nd, 2010

Cheap Pizzeria

This is what I call temptation.

Pizzeria. Exactly the type I wanted; basically a Domino’s plus a few seats. Cost: $20,000 (asking). Equipment included. Gas, power, phone, web, water, trash, and rent: $1615, max. Located in a busy area near a mall and lots of apartment complexes. And it’s near the county line, so it’s in the direction of AWAY FROM HERE, which I like. In fact, it’s ten minutes from my church, via a major traffic artery.

Arrghh.

Arrrrrrgggghhhh.

I may have to drive by this place.

19 Comments »

Pie Machine

March 1st, 2010

Production Increases

I really enjoyed making pizza at church yesterday. It was my biggest day so far. I made either 14 or 16 pizzas, I think. I’m not sure. I was too busy to keep count.

I’m streamlining the process. I used to let the dough rise in plastic containers and then plop it into oiled pans. After that, I stretched it and covered it and let it rise again. This approach is not good, because you get oil all over a bunch of plastic containers that are hard to wash. You have to scrub each one three times to get it clean. Yesterday, I put the dough directly into the pans, stretched it once, and let it rise. Much better.

The problem with this approach is that you need a lot of pans. We only have ten. Fifteen would be better.

We still have no food processor. I’m not sure they understand why this is a problem; they seem to think their mixer is no good. The mixer is excellent; it’s an old commercial Kitchenaid made by Hobart. It’s just no good for making dough. It’s extremely messy, it mixes flour and water very poorly, it won’t mix dry ingredients at all, it’s a pain to use, and the dough turns into cement between batches.

These things are popular with people who don’t know any better, but a food processor blows them away. It contains almost all of the mess. It mixes all the ingredients thoroughly in about fifteen seconds. You can close it up to keep the residual dough from drying out between batches. I should be able to make three pies’ worth of dough in under three minutes with a big food processor. It takes ten minutes to make two portions in a mixer, and then you have to worry about keeping the residual crud from drying, and then you have to clean up a big mess.

I don’t know what I’ll do if I open a pizzeria. Pizza chefs tend to use commercial mixers, but I don’t like them. I’ve looked around, and it’s possible to get huge food processors with 24-quart bowls. Let’s see. A 3.5-quart Cuisinart will do 4 cups of flour, and that’s two Sicilians. You would think a 24-quart job would do about 14 Sicilians at a time. Is that right? I think so. If you were doing really good business, you’d only have to make dough a few times each day.

Another possibility is to start weighing ingredients precisely so I can come up with a very reliable formula. One of the problems with using a mixer is that it’s very tough to get the proportions right. For some reason, you can add three or four teaspoons of wet ingredients to dough that looks dry, only to discover you’ve made it too wet. The food processor doesn’t have this issue. Precise weighing might fix it, but then I’d still have to fix the other problems, and there would be no way to avoid the mess. That’s just the nature of a mixer.

Three of my friends bought entire pies yesterday, and the pastor ordered three slices at 10 a.m.! You can’t beat that kind of support. One of my friends had never tried this stuff. His comments? “It lives up to the hype.” “It’s the best pizza I’ve ever had.” I love it. It’s great when something works.

I now have people offering to assist me. I already taught one guy how to make Sicilian pizza.

I may run up to Tamarac this week to take a look at a place that’s for sale. I have to think about it.

1 Comment »

Dear Barack: Wish You Were Here

February 27th, 2010

Gun Show!

First up today, two prayer requests.

I guess everyone knows Chile was hit by an 8.8-magnitude earthquake. This defies comprehension. The Port au Prince earthquake measured 7.0, so the Chile earthquake was ten to the power of 1.8 as intense. According to an online exponent calculator, that means it was 63 times as strong.

What earthquake intensity means, when measured numerically, is not clear to me. But this was an extraordinarily powerful quake.

When you get done praying for relief in Chile and the safety of all the people who are now threatened by tsunamis, consider adding a word for my friend Linda. She works for the International Fellowship of Christians and Jews. Tomorrow she is having a cataract removed.

Today I went to a gun show with my prayer group. I enjoyed it a lot. I tried to give good advice to a couple of guys who were considering buying pistols. I steered them toward Glocks and Springfield XDs. One friend of mine was looking at cheaper guns. I think that’s a mistake. You save money up front, but then you don’t know what you have when it’s time to face a burglar. Will it fire? Will it jam? Bad time to have to worry about things like that.

I saw some okay gun prices, but ammunition was ridiculous. Twenty bucks for 9mm. Forty bucks for primers. The Obama ammunition bubble is behind us, or at least the peak is. I can buy 9mm for between ten and eleven bucks a box, and primers are back down to $30.

I saw a Saiga-12 for $489. That was a good deal. But it occurs to me that Saigas are only worthwhile for gun nuts, because you have to take off all the estrogen-oozing Hillary hardware and convert them back to real AK47s.

At breakfast, before the show, our group leader talked about the concept of fences. This is what our pastor is covering in his new series of sermons. The idea is that we have barriers in our lives, to keep us from getting into things we shouldn’t be messing with, and to keep evil out. Some barriers are intangible–rules–and others are physical.

We begin our lives in cribs, with bars around us. Then our parents expand the space we’re allowed to move around in, as we become better able to control ourselves. As we grow, the rules also change, and our freedom increases.

I find this concept interesting, because it ties into the concept of strongholds. We talk a lot about Satan’s strongholds, such as addiction and abuse, but we don’t talk much about God’s strongholds, such as the family, the home, the physical body, and the church. We are supposed to be like walled cities, and we should monitor our “gates,” which include our eyes, ears, and senses. We should control the people and things that go in and out of our homes. We should try to keep our churches pure.

A lot of people think an adult can’t be harmed by exposure to bad ideas and immorality, but that’s not true. You’re never too old to be subject to negative influences.

On the way back from the show, I stopped by church and grabbed some pizza cheese. I want to do an experiment. The other day I made a thin pizza in the church’s conventional gas oven, and it was very, very good. But judging from the time it took to bake, the temperature wasn’t as high as the temperature in my own oven. So I want to bake a pie at 500° here at home, to see what the result is like.

Pizza “experts” always yammer that you have to have a ten-thousand-degree oven to get a good pizza, but they’re wrong about all sorts of things, so I want to give this a shot and see what happens. The oven at my church was set on “Broil,” which should have been over 600°, but the pizza took eight minutes to bake, so clearly, it was not that hot.

I’m making the pie with non-kneaded dough. It’s a pain to make, because it’s hard to get the water-to-flour ratio right, but I think it should give a better texture than kneaded dough. I need to start weighing the ingredients so I can come up with exact amounts. That will make the corrections and additions unnecessary. When that happens, non-kneaded dough should be faster than kneaded dough.

I’m also considering giving up activating my yeast. I recently learned that there is a difference between active dry yeast and instant dry yeast. Supposedly, anyway. The directions on my instant yeast say you can mix it directly into the flour. I’m a bit wary of that advice, but it can’t hurt to try it a few times to see how well it works.

Eventually I’ll reach the point where I throw three ingredients into a bowl, stir it for ten seconds, microwave it for fifteen seconds, and eat it.

Maybe not. But the process does get shorter and simpler with time.

13 Comments »

Nice Crewcut, Pastor

February 26th, 2010

Saturday Outing

Tomorrow I’m going to a gun show with my PRAYER GROUP. Don’t even try to tell me my church isn’t great. Can you imagine running that by your average Catholic priest or some lesbian who pastors a Lutheran church?

Now that I think about it, I’ll probably run into a fair number of lesbians tomorrow.

What happened to the good old days, when priests boxed and were full of shrapnel from Iwo Jima?

5 Comments »

Loc-Loose

February 26th, 2010

Drop That Breaker Bar

Learned three things today.

First of all, Loc-Tite is partly cyanoacrylate (“super glue,” “Krazy Glue”). So you can soften it with acetone in order to get it loose. You can also add fresh Loc-Tite to the threads and give it ten minutes to work in.

Second thing: ordinarily, people use heat to soften Loc-Tite, but if you’re dealing with aluminum, even a small amount of heat can wreck the temper of the metal.

Third thing: one good way to apply heat in a very small area in order to loosen Loc-Tite without damaging anything around the screw or bolt is to touch the fastener with a soldering iron.

Loc-Tite makes a proprietary solvent, but the price is approximately a billion dollars an ounce.

6 Comments »

Cheese Commando

February 26th, 2010

My Busy Agenda

It’s another exciting day. I just got a new lead on Costco mozzarella.

I use Costco’s Kirkland shredded mozzarella in my pizza. It tastes fantastic. But I can’t get it delivered to my church.

Today somebody on a forum told me a company called Foremost supplies the cheese Costco uses in its retail pizza. It’s not unlikely that this company also makes the cheese Costco sells in bags. I’m going to give Foremost a call.

I’m also going to run by Costco today or tomorrow and buy a slice of pizza. If the cheese they bake is the same as the cheese they sell, I should be able to tell.

UPDATE: I called Foremost, and while I can’t get them to tell me much, they did say they sell cheese to Sysco. This is pretty funny, because I already told the church’s Sysco rep their cheese did not interest me. I said I’d be happy to try a sample, but he hasn’t come across with one. I better fix that.

I am told that the big advantages of Grande cheese are that it bakes well and reheats well. The reheating thing is something I never considered. I make small pizzas at home, so reheating is rarely an issue. I don’t know what it means when a cheese reheats well. Does that mean it stays rubbery and crunchy, or does it mean it softens up? My cheese blend is softer after reheating than when originally baked. Maybe that’s good.

I’m also told I’m supposed to add other cheeses to Grande to compensate for the mild flavor. But that jacks up the cost. Grande runs about $2.75 a pound right now. Grated cheese costs maybe three times that much. Not a bargain.

Right now, using Costco and GFS, I can average about $2.50 per pound, and the taste and texture are perfect. Nothing to add.

Tomorrow I’m going to a gun show with my prayer group. That will be fun. My gun show motto is, “Look, but don’t buy.” I haven’t seen many good deals at shows. But I’ve seen fun products and hilarious T-shirts.

I have amazing news for Second Amendment believers. I guess I’m late to the party, but I just learned that Classic Arms is selling beautiful Czech Vz58 rifles for under $500. I paid way more than that, and I felt like I got an okay deal.

These things are similar to AK47s, but they’re lighter, and they ship with 30-round magazines. Unlike AK47s, which are miraculous bargain rifles mashed out of sheetmetal, these are real guns. The receivers are milled. Czechs make good stuff.

When I got mine, there weren’t all that many accessories available. Now you can buy sweet aluminum foregrips with rails. It ruins the funky “Guns of Navarrone” look of the original Czech fake wood furniture, but you can put a flashlight and laser on the gun, without screwing anything to the barrel. I tried a barrel-mounted rail thing, and the screws came loose at the range, even with Loc-Tite. I guess the shock of firing was too much.

Bonus: you can get a foregrip made in Israel. Strike a blow against anti-Semitism.

Maybe I should just screw a rail to the fake wood. It’s not like I’d be defacing a Rembrandt. I could keep the look and still have a laser. Or I could give Loc-Tite another chance.

This is the kind of gun you would expect to see Steve McQueen carry in a war movie. That alone makes it worth carrying, even if you get killed by someone with a more modern gun like an AR15. Although the AR15 is probably not as useful at close range. This baby folds, and it has that big magazine. When you fold the stock, it doesn’t interfere with firing.

Gun nuts will yell at me now. “MY AR15S NAME IS LURLENE AND SHE WIL WASTE YU AND YUR PUNEY COMIE HAND ME DOWN.”

Another interesting gun: Classic Arms has a Polish AK with a US milled receiver.

As you can see, I have many important things to think about today.

1 Comment »

Kirkland Conquers All

February 25th, 2010

Cheese Test

I had an interesting experience today.

I went to my church to make pizza for the lunch crowd. Sadly, they just made a decision to quit making lunch on weekdays, so today was my first and only effort. But I made it count.

I had three bags of Grande cheese, provided by a rep. I was hoping this stuff would be at least as good as the blend I already use, because it would be cheaper, and I’d be able to have it delivered instead of driving to get it.

The cheese I really wanted to try is half provolone and half mozzarella. The rep was out of it. I won’t have it until next week. Today I had whole-milk mozzarella, East Coast Blend (whole-milk and part-skim mozzarella, blended), and Cheddar blend (mozzarella, cheddar, and provolone).

I made a number of pies, including Sicilian and thin pies. And the decision was unanimous: Costco rules. My old blend, made from Costco mozzarella and GFS provolone, is better than any cheese I used today.

I should add that on the Sicilians, I combined Grande with GFS provolone. On the thin pies, I used Grande by itself.

The whole-milk mozzarella bakes beautifully, without burning. But it has very little flavor. It’s buttery and stretchy. There is nothing offensive about it. But the pizza didn’t have the addictive flavor I got with the other cheese blend.

The East Coast Blend was very similar, except that it browned. And it didn’t brown in a particularly appetizing way. I’ve noticed that browned provolone tastes much better and has a much better texture than browned mozzarella. The East Coast Blend didn’t taste all that great browned.

The Cheddar Blend had a nice sour cheddar kick, but as I wrote last night, oil pours out of it. Not oil, really. Butterfat. It’s a little excessive. Add two fatty meat toppings, and you’d have a grease pond.

This is quality cheese. And I know you can make excellent pizza with it. I’ve had many great pizzas that were made with Grande cheese, unless they used something else and lied about it. But it’s not ideal for my recipe.

The mozzarella/provolone blend is my last hope. If it doesn’t work, I’ll have to keep using Costco cheese until I find something new.

A guy on a forum suggested a five-cheese blend sold by a food service company called Roma. I may try to track that down. Another guy says Grande’s reliability and cooking qualities are what make it great, and that you’re expected to soup up the flavor with added cheese.

It’s shocking how pizza can surprise you. Ingredient changes can make gigantic differences in your product, and they may be changes the natures of which you can’t anticipate. If Edmund Kean had been a pizza chef, he probably would have said, “Dying is easy. Pizza is hard.”

I also taught a friend how to make pizza today. He had no real problems. After another lesson, he should be able to fill in for me.

I used the church’s second oven today, for thin pizza. That thing is wonderful. The pizza crust gets nice and hard on the outside, and the dough blows up well, and the bottom of the crust gets well done. I don’t think I can make it work for Sicilian at the thin-pizza temperature, but maybe I’m wrong.

In case you have a commercial gas oven, I’ll tell you what I did. The oven has a 575° thermostat, and I turned it past that to “broil.” It has no broiling element, so “broil” just means “real hot.” The stone gets too hot to crisp up a Sicilian crust, but it’s just right for thin pizza.

They want to start doing pizza on Tuesday nights, when they have their “Rendezvous” service. The pastor’s son presides, and about a thousand people show up.

Things are getting very consistent now; the bugs are falling out of the system. We should be able to produce excellent pizza with good reliability in the near future.

4 Comments »

Immediate Gratification

February 24th, 2010

Test Pie

I’m making a thin pizza with Grande Cheddar Blend. I can’t resist.

This stuff appears to be mozzarella and provolone, for the most part. If that’s true, maybe it will give me an idea what their mozzarella/provolone blend is like.

LOOK, I’M GOING TO MAKE THE PIZZA. This is the best rationalization I could come up with, so leave me alone.

More

I tried it. It’s extremely oily, which is fine, if you like oily pizza. The taste is very good, but no better than Costco cheese combined with cheddar. I can’t really detect the provolone. Would I buy it again? No.

Now what do I do with the remaining four pounds, ten ounces?

6 Comments »

Cheese Embezzler

February 24th, 2010

Give me Strength

This is glorious. The Grande cheese rep just came by the house and dropped off about TWELVE POUNDS OF GORGEOUS PIZZA CHEESE.

I have samples of East Coast Blend, Cheddar Blend, and Mozzarella.

Dang it. I have to share this with my church.

Maybe I can tell them a heathen stole it.

5 Comments »

Pizza a Commodity?

February 24th, 2010

Let’s all Trade Pizza Futures

The new pizza peels I ordered for the church arrived. I was amazed to learn that you can’t buy a 9″ wide aluminum peel anywhere in Miami, but there it is. I got two for the church and one for me.

I’ve been getting info on the pizza business. I talked to some people on a forum for pizzeria owners. What a downer. They say quality pizza won’t bring you business. They say it’s just your ticket into the game, and that marketing is all that really matters.

The places near me that do well do almost no marketing that I’m aware of. The thing that sets them apart is their pizza. Bad pizzerias (except for the big chains) almost invariably go out of business, while the few pizzerias that serve good stuff do well. But that doesn’t mean the forum people are wrong.

I do take issue with the claim that you have to have good pizza to get into the game. Here, the overwhelming majority of pizzerias are bad. All you need to get into the game is money. You need good pizza to stay in the game, however. Unless you have megacorporation backing that enables you to sell bad pizza at such a low price no one cares about the quality.

The forum guys say it’s a mistake to call anyone’s pizza “bad.” I don’t buy that, either. When you get together with people and talk about local pizzerias, you’ll find that there is a high degree of agreement on which pizzas are good and which are bad.

I’m trying to figure this out. It could be that the majority of these guys are hacks who have no idea what good food is. That’s pretty likely, actually. I wouldn’t say that to them, but if you’ve been around a while and you’ve eaten pizza at many restaurants, you know there is a lot of bad pizza out there. And no pizzeria owner thinks his own pizza is bad. They all think they’ve got the best pizza on earth. If these guys are hacks who put out a mediocre product (and think it’s wonderful), then it’s only natural that their perception would be warped. If you can’t make good pizza, the only changes you’ll see in your profits will be due to marketing and cost-cutting, so you’ll tend to assume those are the only things that matter.

On the other hand, look at Budweiser. Every time you take a swallow, you get just a little bit of a gag reflex, because the beer tastes soapy and sweet and stale, and there is virtually no hop taste to balance it. It’s barely beer. But Bud is the biggest-selling beer in America, because they have great commercials. That thing about the gag reflex is absolutely true; it’s why people insist on keeping their Budweiser extremely cold. When it warms up, you can taste it, and that’s a problem. Bud is a giant, even though every sip gives you a slight urge to vomit.

Some business fields are meritocracies, and others are not. Law tends to be a meritocracy. If you beat other lawyers, you’ll get clients. You just have to avoid making incredibly dumb business decisions. You have to have a real office, you have to return phone calls, and you need an ad in the yellow pages. You have to have a filing system and maybe a clerical. If you do those things, you’ll be okay. If you’re a good lawyer and you fail, it will probably be because you’re not capable of running a business. If you’re a bad lawyer and you succeed, it will be because you know how to manage a law office (where other people do the work) or because you know how to promote yourself in a way that compensates for your incompetence.

Medicine is not a meritocracy. Patients have no idea whether they’re getting good care or not. We lack the education required to make an intelligent evaluation. We have to guess. Doctors get business by giving comfort and refraining from offending people. When a person says he has a good doctor, he usually means the doctor is polite and helpful and doesn’t overcharge or overtreat. The last two doctors I went to will have my business for the foreseeable future, simply because they were courteous and quick and professional. Are they good at curing people? How would I know?

I haven’t seen my urologist for a long time. He’s a nice guy. But I don’t plan to go back to him. First of all, he went to college on a basketball scholarship, and his fingers are the size of bananas. Don’t make me draw you a picture. This is not a quality you want in a urologist. Next time, I want an Asian or a dwarf. Second, his receptionist is so rude, she seems to be mentally ill. When I had my second kidney stone, I called for an emergency appointment, and she was so snotty, I decided to stay home and do nothing.

In some businesses, promotion and customer relations are everything. In others, you can be a complete jerk who lives in a mine shaft, and if your work is good, people will beg you to take their money.

Writing, surprisingly, is something of a commodity. By that I mean marketing is more important than having a unique and valuable product. Everyone in the universe thinks he can write, so the applicant pool is so big, marketing is the only way to get noticed. This is even true of niches, such as humor. There are probably fewer than five really good print humorists working in the US today, but many untalented people make a good living writing low-quality humor, simply because they found the right hookups.

Actually, I can’t think of five really good print humorists.

I’m inclined to think the forum guys are wrong. If they were talking about burgers, which a monkey can make, I’d say they were right on target. Burgers are a commodity. Buy five ingredients and a gas griddle, and you’re a chef. That’s not true of pizza. Buy the best ingredients, go to pizza trade shows, talk to experts all day, do exactly as you’re told, and you will still probably make bad pizza, unless someone else writes your recipe. And you have to have a little talent just to recognize a good recipe.

To make burgers, all you need is a strong back. Pizza takes talent and a watchful eye.

If you make bad pizza, you’re competing with Domino’s and Papa John’s, and they’re going to kill you with low prices. If you make good pizza in South Florida, you’re competing with maybe twenty restaurants spread out over two counties. That’s how it seems to me, anyway.

Nonetheless, I am not so confident in my assessment that I’ll run out and sign a lease. My plan is to see what happens at church. If neighborhood people start showing up for pizza and we have to upgrade the production methods, I’ll know I’m onto something. If not, I’ll type out my recipes, turn them over to other people, and find something else to do.

7 Comments »