It Hurts to Sit on One

You truly will not believe this. It’s like something out of a Terry Gilliam movie. A major retail company has contacted me about selling my book. I can’t tell you what kind of company, but I can tell you that you will derive endless amusement from it, if it pans out. This is the craziest thing that has ever happened to me.

Details will follow, as I become aware of them.

More

Whoops. I may have my companies confused. This may be a different outfit with a similar name. Still, the potential for amusement is there.

Even More

I spoke too soon! I now think this is a scam. When you upload a press release on Prweb, which is what I used because I’m a low-budget operation, scammers will pick it up and offer you what they claim are amazing promotion deals.

Here’s what someone on a forum has to say about these people:

I received a call from someone at the ______ wanting to sell my product. They will develop marketing; the tv comercial and the internet ads to sell. But they want a substantial investment from me upfront for all of this and they will certianly make money as well on the mark up. Is this legit? Anyone out there heard of this Company?

When my press release went out, the first response I got was from some outfit claiming it could list my book on “THREE TOP LITERARY SITES.” Whatever that means. I have no idea what the pitch was. I deleted the emails immediately. I’m not stupid.

If you’re trying to get PR for a product or book or something, learn from my mistakes. PR people are not in the business of promotion. They are in the business of lining their pockets. That’s their primary goal. They’re in the business of ripping off gullible people who have dreams and need exposure. If they help you, great, but it’s incidental. Be extremely careful whom you trust. Big-time firms with proven reputations may do great work for you. And you’ll know they’re for real, because it will be hard to get them to accept you as a client. Other than that, steer clear.

The first and most important PR job a PR firm does is the job of selling itself to you. Think about that.

I’m virtually positive that the firm I hired last year shopped me around to a network of losers and cronies, for the purpose of helping them, not me. For example, they booked me on a podcast no one has ever heard of. They booked me on a show at 7:30 a.m. on a Sunday, claiming the host sold a lot of books. Come on. Who turns on the radio at 7:30 on a Sunday? Nobody. I might as well have been interviewed on Mars.

I found that I was able to get better PR on my own, free of charge, than these “professionals” got for me. I got interviews they couldn’t–or at least didn’t–get me. Easily. They claim a lot of well-known pundits as clients. All I can say is, famous people are suckers, too.

There is a simple way to determine whether someone who expresses interest in promoting your product is for real. If they want even a penny from you, up front, and you’ve never heard of them, they’re crooks or losers. Period.

The world is cruel to dreamers. I’m sure a lot of people borrow and beg to pay for worthless promotion. There is a special place in hell for someone who takes advantage of a person who is just starting out and who is desperate for help from any quarter.