Nightmare Comes to an End

November 17th, 2010

Not an Improvement, Unfortunately

I don’t watch much food TV. It’s misleading, and there is a feedback problem associated with the foodie establishment. Foodies can be very narrow-minded about anything that comes from outside their little realm. They seem to suffer from NIH syndrome, and I think TV makes it worse.

Nonetheless, last night I checked out Gordon Ramsay’s Kitchen Nightmares. I loved it. Sometimes I dream of opening a pizzeria, but I don’t have the know-how that comes from experience, and Kitchen Nightmares provides a lot of insight. So far, it has confirmed what I already knew: training is no substitute for talent and common sense.

Last night he worked on a place in New York. The owner–this is unbelievable–was about 25 when he convinced his girlfriend’s parents to invest everything they had in an Italian restaurant…in a city full of Italian restaurants. Seriously, you have to be a fire-eating risk-taker to invest in ANY restaurant, but imagine handing your money over to a kid who has never run a place. He hadn’t even worked in an Italian restaurant. These poor people. They tried to do something good for their daughter and future son-in-law, but their actions were–there is no other way to describe it–extremely stupid.

The kid was beyond belief. He was extremely arrogant and refused to take advice. Mind you, this was a person who was in the process of impoverishing two old people who were trying to help him. I have to wonder if he’s a sociopath. How can anyone be that ungrateful? Maybe I’ve forgotten what a moron I was at that age.

Here’s a list of things Ramsay found:

1. The kitchen (the kitchen these people bought for him) was so filthy, it wasn’t fit for operation. It was disgusting, and the kid said CLEANING IT WAS THE STAFF’S JOB. We’re talking about HIS OWN KITCHEN. He thought the staff was in charge. Never mind the people who sacrificed to buy it for him. Words fail me.

2. The food was bad. Evidently, this boy had no idea what he was doing, yet at the same time, he was so abnormally confident in his abilities, he was sure the food was excellent. Ramsay used the word “hideous” to describe it.

3. He never tasted his own food! Surely they made that part up. No chef is that stupid. It’s like trying to play an instrument you can’t hear. Only an idiot would try it.

Ramsay practically had to mud-wrestle this kid just to get him to take suggestions. I would have left after half an hour. In fact, Ramsay did leave, but the kid managed to get him to return.

Human incompetence is so deep and so amazing, it is hard to maintain an understanding of how complete and pervasive it is. It’s natural to assume people aren’t utter fools. But many of them are. They say 90% of new restaurants fail. Maybe guys like this account for a lot of that.

They cleaned up the kitchen, and Ramsay just plain GAVE him new recipes. Then they tried to run the place for a night. The kid refused to taste the food, even after people sent it back! Some folks are determined to fail, regardless of what you do for them.

They finally redecorated the place at the BBC’s expense, and Ramsay even gave the kid an engagement ring for his girlfriend. I had always heard that Ramsay was a jerk, but he came across like a saint last night. The renewed restaurant did well that night. I wonder how it’s doing today. My guess is that a week of spoon-feeding didn’t do the trick. Ramsay gave him detox. What he needed was long-term rehab.

I wonder if Google will tell me what happened to the restaurant.

Oh, no! It was seized for failure to pay taxes! Unbelievable. That kid is either going to jail or setting out on a lifetime of working at places like T.G.I. Friday’s. What happened to the parents? I feel so bad for them.

I know this: it will be a long time before someone buys him another restaurant.

I wonder what the other episodes are like.

10 Responses to “Nightmare Comes to an End”

  1. jaboobie Says:

    Sounds like this “Dunning–Kruger effect” I’ve been reading about in action.

  2. Randy Rager Says:

    Some people, you just can’t reach.

    It’s a pity that so much of our current “education” system seems dedicated to creating such people.

  3. Heather Says:

    I have watched the American version on FOX. It’s full of bleeps, but again the arrogance is pretty much universal.

  4. Steve H. Says:

    Wow, Jaboobie, you changed my life with that reference. I had no idea there was a name for it!

  5. Steve H. Says:

    This really makes me rethink my ideas about selling pizza.

  6. Kyle Says:

    Running a restaurant is not fun. I have seen wonderful restaurants fail and lousy restaurants fail. Most of the time what you are in for is, at best, a working income, and a very poor one in terms of income for hours worked.

    The fairly successful restaurateurs that I have known tend to put in 16-20 hours of work a day, six or seven days a week, for many years before they can really hand off much of the running of the business to others.

  7. aelfheld Says:

    Do you really think you’d make the sort of mistakes this kid did

  8. pbird Says:

    I so wanted to open a place for all the people walking around in our small city to pick up breakfast and lunch items to either eat on site or take with. Sort of a lunch box.

    But I know it would take more energy than I have. However, this town could use something like it. Its hard to find much downtown for lunch. Also, a lot of highschool kids like to buy something on the way to school. It makes em feel like they’re in charge of themselves or something.

  9. krm Says:

    The Dunning–Kruger effect (covering a majority of the population) – combined with the Peter Principle (impacting a minority of the population) – explains much of why the world functions as poorly as it does.

  10. Alex Says:

    Anthony Bourdain wrote about “[Restaurant] Owner’s Syndrome” in Kitchen Confidential. Google Books has the chapter up: http://tinyurl.com/2b2znde

    Dunning-Kruger is apparently pretty widespread among restaurant owners: and it’s not just extreme cases like the egomaniacs Ramsey deals with. A lot of it is people who are good home cooks, or who are passionate about food in some way, but who just don’t have the skills, experience, and hard-nosed business sense to succeed in what is a very tough industry, with a lot more to it than the talented home cook appreciates.

    Bourdain has mentioned another book, the true story of a failed restaurant in New York, called “Flash In The Pan,” as a great example of the kind of deluded would-be restauranteurs he discusses in the “Owner’s Syndrome” chapter. Might be worth seeking out, though it’s out of print.